Googles Big Daddy and Supplemental results

So the latest Google algorithm (math used in weighting how search engines return results) Big Daddy seems to slowly getting into place, and webmasters and marketers alike are up in arms about lost efforts. Lost how? Well, first let me start by saying those in the know really, don't know'. That is to say that Google's algorithms are a closely guarded secret that makes MacDonald's secret sauce look like chicken broth.

Supplemental results and lost efforts.

It seems the latest round of suffering is part of another mythical beast, the Google Sandbox. This is sort of a purgatory for websites. It is said that sites that have been banned, sites that are NEW and older listing live in the belly of this keeper of the doomed. What we do know id that there is a MAIN directory and a SECONDARY (known as Supplemental) directory. Sites in the supplemental directory are rarely spidered and can usually only get out with considerable changes to the page in question and hope to get out some day.

Where's the beef?

Ok, now I have no problem with Google putting older, out of date information, into the supplemental directory. As a searcher I hate nothing more than having SERPs (search engine results page) that have less useful, dated information..
As you may imagine it also means that MILLIONS of pages of legitimate information has been lost as well. The problem lies in the fact that many Archive sites have legitimate information that hasn't required changes. Online forums (message boards) are another great example of web sites that are losing legitimate data and rankings for their sites.
So in short, if the site was a valid resource or not, people have spent a great deal of time and money to build their sites and do SEO work only to find they have been sent to Google Supplementary listings.

..and who really cares anyways?

To me, SEO folks, professional and other wise. may want to consider a few things;

1. Results, results, results. Its all about a better end user experience. Who knows, maybe more up to date search results for these fine marketing people will actually make their jobs easier in finding relative data. It will certainly weed out some useless content. I have been getting search referrers for pages that haven't existed on my site in over a year. Targeted traffic? I think not. Upset surfer that is at my site and cant find what they were originally searching for. To me, anything that improves the end user experience is a good thing.
2. Its alive; Prepare for change. Try an get a feel for things so you can see where trends are going. Don't look at Google nor its algos as a static thing. It will always evolve. Make sure you don't put all your efforts in one place. Can you say, reciprocal links (more to come this BD update).
3. More dough bro; As an internet marketer, it's really MORE income because of the work created fixing possible causes of' banishment based on the last algo. You see my friends, its not OUR fault. Don't shoot the messenger.

Myself, all tongue in cheekiness aside, have never advised clients to use non-organic methodologies. I have never encouraged borderline black hat SEO and SEM techniques. So it seems it will pay off for me as well as our clients.
I don't think I was really ahead of the curve, I have been consulting for nearly 20 years and online or offline, dubious marketing techniques backfire far more than they are successful.

Further Reading;
My Rant on Big Daddy
More on Big Daddy;