Monthly Maintenance Package; Some of the elements we can supply on an ongoing basis are;

General stats; These include page view, hits and unique visitors over daily, weekly monthly to get an over all view of the sites traffic. Also set and track Milestones and even hourly (24hr clock) distribution of your visitors and the countries the came to the web site from.
You also get overall stats for page referrers, entry and exit pages and much more. As always, the tools we implement depend on the individual focus and goals of the site’s Search Engine Marketing strategy.

Ranking Reports; We also keep an ongoing monitor of the web sites ranking in the TOP 20 engines or smaller depending on the program being run in conjunction with the SEO and SEM.
Also report on the competitions ranking for the same key words and search phrases as well for more detailed reporting and analysis. Google Page Rank reports and stats are available as well.

Link Profile Report; We also report on how many sites are currently linked to yours as seen by each of the top 20 search engines. This enables us to judge how well your saturation is on the various engines and update ongoing strategies to strengthen the over all position.
We also offer a comparison for your main competitor’s link popularity as well to see where you stand. It is all part of the process to the end recommendations on ongoing Search Engine Marketing planning.

Web site Statistics and Metrics Packages;

Part of understanding the ROI on your SEM marketing is defining clear goals and using metrics (statistical analysis software). We create a series of reports for the ongoing usage of the site. Over 30 separate parameters and reports including;

Server log analysis and reporting; Daily, weekly and annual reporting on visitor and page view statistics, operating system, browser, referring search engines and keywords used, non SE referrer tracking and much more. In depth commentary as to ‘what it all means’.

Web Server Uptime; web site monitored every 5 minutes and keeps empirical data to ensure that the site’s performance is where it should be (usually 99%+ uptime).

Path Analysis; Path analysis and reporting tells you were visitors enter your web site and where they exit. Of course that’s not all. We also give a detailed report on their activity and where they went on the site.
This is great for measuring if the FLOW we have created (to the sale, to customer service, check out) is working. This enables corrections to be made in the sites over all usability.

Spider tracking; We can also implement a series of Search Engine Spider tracking tools to let us know just what the search engines are looking at and even where they are going throughout the site. With this we can establish and modify search engine marketing and submission strategies to ensure the best possible saturation possible for targeted pages.
We offer daily, weekly and monthly (up to annual and more) reports on what Search Engine Spiders have visited the site and where they went.